Marcella Hazan | The Dinner Special podcast

114: Cathy Erway: Eating In and The Food of Taiwan

March 16, 2016 by Gabriel Leave a Comment

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Not Eating Out in New York

From 2006 to 2008, Cathy made a commitment to stay away from eating out in restaurants, having street food and take out, so she could explore other avenues of not eating out. She wrote a book about her experience called, The Art of Eating In. More recently, Cathy published a cookbook that looked into her mother’s home cooking roots called, The Food of Taiwan. In addition to her writing, Cathy has been interviewing guests on her weekly podcast, Eat Your Words, on Heritage Radio Network since 2009.

I’m so happy to have Cathy Erway of Not Eating Out in New York with me here on the show today.

(*All photos below are Cathy’s.)

On Committing to Not Eating Out in New York:

It was a series of frustrations, like a bad restaurant meal here and there. Who hasn’t had that and then felt like, “Gosh, I could make something much better. Let me just figure out how to get into the habit of it.” I think that’s the hard part, is getting into the habit of it. It’s a routine switch rather than like a food or…I think it’s eating preference for many people. So that happened. And then at the same time I wanted to start a food blog. At this time, 2006, most of the websites and blogs that I saw were all about restaurant gossip, the hottest new chef, this opening, that closing, and all that stuff.

I wanted to do something different because I didn’t think that food has to be about the industry of restaurants necessarily, which is fun, but I also didn’t have the budget for it, too. Who does? When you’re young and you’re into food and you drop $50 plus on a meal. So I decided to make my blog about home cooking. And then I want to give myself a challenge and give the blog something new to talk about.

On Things She Had to Get Used to With This Project:

Well, the social dilemmas of not eating out in New York were actually some of the most fun adventures that I had. But you have to try to bring people together in a communal situation that doesn’t have to do with restaurants. So that meant for me at the time, potlucks, dinner parties. And then I got really into throwing cook-offs and going to them and participating in all sorts of community events. There were supper clubs and all these really fun, amazing, community events to do. So that became my social life, and I met a lot of my friends through those.

On Dumpster Diving:

I wanted to explore all the ins and outs of what not eating out in New York meant. I was interested in foraging in the park. I learned that many people were doing this, gathering dandelion greens for a salad and this and that. I also heard about freeganism. The concept is basically reusing.

So if you have ever picked up some books that you saw on the street or a chair, this is pretty much like that, except its good food that is being wasted by a supermarket or maybe it’s a restaurant or something like that. But for the most part the freegan circles that I ran into and explored and went on walks and trash diving, it was supermarkets and also bakeries, too. Bakeries have so much leftover at the end of the day. If you walk into a nice bakery and you see all those bagels or croissants or something, at the end of day, they’re going into a dumpster.

On Her Book, The Art of Eating In:

I was writing the blog, Not Eating Out In New York, for a couple of years when I got approached by agents. And at that point I didn’t have an idea for a book. Cookbook didn’t seem quite right, but the agent wanted me to write a memoir, but I didn’t really have the story yet. I felt like I was just getting into it, I was just learning about all these interesting communities like a freegan. So, I wasn’t quite there yet. I really sat on the idea for about a year or so until I began writing this book.

It was great. It was definitely written almost in real time too, but it pushed me to explore more folks who were doing really interesting things with food.

On What She Enjoys About Eating In:

I think that people have this misconception like it’s really lonely and it’s sad and they have this image of a person in their small insufficient kitchen with their insufficient cookware and so forth. So to get started, I would have a dinner party with a few good friends who you don’t mind just getting a little messy in the kitchen with, and maybe messing up some dishes with.

And you’ll see it’s a lot of fun. And what will happen usually is that it becomes this domino effect and your other friends will want to host the dinner next, and then, you will go from there. You’ll want to also improve upon something that you made last time. So it has an infectious quality to it. I think that’s a fun way to really get into cooking.

The funny thing is that the habit actually is easier once you’re cooking more often because you have not only just more know-how about what works when you’re cooking, but you have all these leftover odds and ends in your fridge. It actually becomes easier to just heat up that rice and then make fried rice with half a head of broccoli and something else rather than order out. So convenience, it can actually happen more often when you’re cooking.

On Her Book, The Food of Taiwan:

It took a long time, a lot longer than I thought. So The Food of Taiwan I think is something that a lot of folks who are interested in food would find super delicious and interesting. All the flavors that go into this wonderful tropical island and all the cultures that have contributed to it is really interesting. It’s where my mother grew up. But growing up and even to this day as a young person in New York, little is talked about with regards to Taiwan and especially Taiwanese food.

When I was shopping this book around originally, this was in 2011. In fact, a lot of awkward conversations would arise when people just didn’t really know what Taiwan was or where it was or why we should talk about the food of Taiwan, like, “How is it different from other Chinese food?” I would hear all the time, and I’m like, well, people are starting to understand a little bit more about the different regions throughout Asia, not just in China, and it’s also catching on in restaurants.

You see people getting into Thai food, you see people getting into Korean food, you see all sorts of niches. So it took a lot of convincing and a lot of patience and perseverance, but finally we made it happen.

On The Hardest Part About Writing The Book:

The hardest part for me was choosing about 100 recipes that I felt would really exemplify Taiwanese food. Because I don’t really have much of a precedent to go on. This is why I was hoping it would be the most comprehensive English language cookbook about Taiwanese food. I have seen some cookbooks in Taiwan, of course, but they tend to be street foods or home style foods, and I wanted to combine both home style and street food to show what is really celebrated on the island right now in food.

That was really difficult for me to whittle it down to 100 recipes and what’s the right one and all that stuff, and then of course, write all the recipes for it. My favorite part, of course, was writing the intro and the culture and the history lessons in it.

On What a Traditional Taiwanese Meal Would Look Like:

Taiwanese are actually really seasonal and they take pride in local specialties and seasonal specialties. So it really depends on the time of the year. For instance, people love really fresh, pure and not overly seasoned specialties like fresh bamboo shoots. You wouldn’t want to mess with that with too much sauce or anything like that. You just want to taste that purity of the wonderful ingredient.

Or it could be bitter melon, for instance, something really pure. So I think that to harmonize with the meal, you want one really shining star vegetable like that on the plate. And I would say that you would want a nice rich heavy meat. There’s a lot of pork belly used in Taiwan and they do it very, very well. I would do like a red braised pork belly, nice little dish. You would also typically serve that with something a little sour and piquant, like maybe some pickles, pickled cabbage, for instance, nice little crunch and contrast.

And then I would do maybe a more simmered, braised dish. So three-cup chicken is really great or three-cup squid, which is similar. And this is a clay pot simmered dish with lots of ginger, garlic, and chilies and basil at the end. With those three things, I think you can have a wonderful meal, just right there.

On Some Common Ingredients in Taiwanese Cooking:

I think that one thing they do have a lot of is little fried shallots, which is an excellent garnish. They’re crunchy and they add a little savory topping to anything. It could just be a pile of sauteed greens. Sprinkle those on or some crushed peanuts would do a similar trick. White pepper is pretty widely used in dishes and five-spice powder, but that’s more to marinate things or cook into a stew. Aside from that, there’s really not that many crazy ingredients. This is not a too heavily spiced cuisine, it is not ultra spicy, it is not ultra sweet, you don’t need all these crazy tastes. So it’s pretty accessible.

On Her Podcast:

Heritage Radio Network is a wonderful nonprofit podcast radio station. At first it was just a really random outgrowth of Heritage Foods USA. And our station was and still is at a little converted shipping container in the backyard of Roberta’s Pizza in Bushwick, Brooklyn. So over the years, that little shipping container has gotten heat and air conditioning. We have also become an actual nonprofit and we have many more shows than what was the case when the station began in 2009. I think there were like five shows.

I happened to be a guest Snacky Tunes with Greg and Darin Bresnitz. And then I had this idea for a show. After one conversation, it just happened and it’s been going since. It’s been really fun. I find it a great way to talk to people.

On Some of Her Favorite Podcast Episodes:

One of my favorite heroes in food Sandor Ellix Katz joined us for an episode. He wrote, The Art of Fermentation and Wild Fermentation. He’s just such an amazing brain. It was so great to get him on air. So definitely check that out. And I really enjoyed interviewing an old female restaurateur legend named Nora Pouillon, and she opened the first certified organic restaurant in the 70s. She was just a real pioneer in the food movement. So it was lovely to have her on air. She talked about her memoir.

In the past, the show has taken so many twists and turns. So nowadays I focus on food and books as the premise. But in the past, I used to focus on food and dating. So if you scroll down throughout the archives, you’ll see some fun ones.

The Pressure Cooker:

Which food shows or cooking shows do you watch?

I don’t really watch any. Sorry.

What are some food blogs or food websites we have to know about?

I would say go to No Recipes, Marc Matsumoto is awesome. I’ve always liked Food52, I love Amanda and Merrill. And Chitra Agrawal, the ABCD’s of Cooking is my girl. So definitely check her out.

Who do you follow on Pinterest, Instagram, or Facebook or Snapchat that make you happy?

There are so many Twitter accounts out there and they always make me happy when people are joking about this and that. Lucky Peach has some good posts. I’ll give them that credit for it and they have some great photos too. So let’s say Lucky Peach.

What is the most unusual or treasured item in your kitchen?

Well, I do have these old molds that you’re supposed to put mooncakes in and I love them. I don’t really use them because they’re beautifully hand carved wooden molds with all of these ornate patterns. They would show up on a mooncake on the surface. I actually tried to use them but the dough gets stuck, but I love having them around. I usually put something inside and just leave it there, but yeah, they’re just beautiful old cooking tools.

Name one ingredient you used to dislike but now you love.

For me that would be cheese. I am still trying to like many types of cheese. So the stinkier, the blue cheese, I’m not quite there yet. But since my 20s, I’ve been trying to eat more, trying to like more cheeses. And I know that this is crazy when it comes to most of the foodies that I know. It’s always been my Achilles heel, not really having a taste for cheese growing up. I don’t know why.

What are a few cookbooks that make your life better?

I love Marcella Hazan’s Essentials of Italian Cooking. I love Elizabeth Andoh’s Washoku, home style Japanese cooking. I learned so much from these books. They’re so comprehensive and they take such a deep dive into all these classic recipes from a culture that I didn’t grow up eating. I definitely love eating. So those are some really great staples. But on that similar note, I love to collect really great books about fill-in-the-blank regions. I have a really great book about Portugal right now, I have a great book about Senegal, all through the lens of food. So bring it on. Every single country I want to collect a cookbook of.

What song or album just makes you want to cook?

Lately, I’ve been listening to lot of Latin Boogaloo, so I will say Joe Bataan’s Riot! right now. It’s just so much fun, it’s groovy, 60s Latin, New York jazz. It’s awesome.

On Keeping Posted with Cathy:

Check me out on Twitter. Also go to noteatingoutinny.com.

Eat Your Words on Heritage Radio Network. So it’s heritageradionetwork.org. You just click on the shows, find mine. And check out others, too. They’re awesome.

089: Naz Deravian: Persian Cuisine with a Global Twist

October 28, 2015 by Gabriel Leave a Comment

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Bottom of the Pot

Born in Tehran, Iran, Naz grew up in Rome, Italy and then Vancouver, Canada. She now lives in Los Angeles. And Bottom of the Pot is the result of cooking and eating a lot and the lively conversations around the kitchen table. Bottom of the Pot is Naz’s food journal where she shares her adventures in cooking Persian food and beyond. Her blog was the 2015 IACP Narrative Culinary Blog Winner and 2014 Saveur Awards Best Regional Cuisine Blog Finalist, and Best New Blog Finalist.

I am so happy to have Naz Deravian of Bottom of the Pot here with me today.

(*All photos below are Naz’s.)

On Food in Iran and Italy:

I was born in Iran. I left when I was quite young. I had just turned eight years old. And then we moved to Italy. It was right around the time of the revolution in Iran, but Italy was always our second home. It’s where we vacationed, where my parents met, so there was a close connection to Italy. I think Italians and Iranians are very, very similar in their love and appreciation of food. I always like to say food is just part of our culture, and I think, I could say it’s part of the Italian culture, too. It just is, it’s in our blood. It’s not something that we think about too much, we just do it. I grew up eating home-cooked meals, going out was for a special occasion, it was a treat, but it was always around the dinner table or the kitchen table, or in the kitchen. So I think both cultures share that love and appreciation for home-cooked meals. And putting the time, effort, and love into it.

We really don’t share that many similar ingredients. But I would say one similarity is the differences in regional cooking. Both Iran and Italy are very set in their regional cooking, if you’re from the north, from the south, from the east, from the west, and everyone’s very passionate about their way. And it breaks down even further, then it’s from city to city, town to town, neighborhood to neighborhood, the same dish will differ just because someone added a little bit of this spice or a little bit of that spice, and then home to home.

On the Food in Canada and the US:

As a proud Canadian, I feel the need to distinguish ourselves from our friendly neighbors to the south, our American friends. But yes, I would say it’s a North American style of eating, and approach to food. I moved to Canada as a child in the early 1980’s, and Vancouver in particular was not the cosmopolitan city that it is today. So, it was quite a culture shock to move from Iran, then Italy, and then to the Vancouver of the early ’80s for my family. For instance, finding plain yogurt was very difficult. It was either in health food stores, or in very small tubs. And Iranians, we consume a lot of yogurt, it’s not just a little container. So, I can’t speak for America, because I wasn’t here then, but I assume they’re rather similar.

On What She’s Learned from the Different Places She’s Lived:

These cultures and regions, countries, they define my cooking. I really couldn’t say I could cook without being influenced by them. I feel just as nostalgic for a Caprese salad as I do for an Iranian dish of rice and stew, and it brings back so many memories for me. A lot of these foods are linked to memories and stories for me.

Iran I would say is the soul of my cooking, and cooking in general. It’s the aromas that permeate the kitchen. Before moving into our current house, my husband now, then boyfriend, we lived in an apartment building, and there was a long hallway. And walking down that hallway, before we got to our door, as my mother was visiting, you would start smelling the aroma of the rice steaming. And right away you knew what was for dinner, and so that would take me back to Iran. And Italy, my brother and I always have this joke about put the hot water on for the pasta. You make the phone call, put the water on, it’s ready for the pasta. Vancouver, interestingly enough, is I think where I was introduced to salmon of course, and it fit in perfectly with our Persian cuisine because we love fish, fish and rice. We have many traditional fish dishes, and the salmon in Vancouver is legendary.

On What a Traditional Persian Meal Looks Like:

A typical traditional Persian meal on any given day, there will be rice, always rice. And Tahdig, which is the bottom of the pot. It’s the crispy rice under the bottom of the pot, which is why obviously my blog is called Bottom of the Pot. And there will be a stew of some kind, and then all the condiments that go with it. There will be pickles of some kind, which we call torshi, some sort of yogurt, either plain or it’s a dish called Maast-o khiar, which is a yogurt and cucumber dip. And there will be bread, and fresh herbs, fresh herbs are huge. And it’s all about creating balance in a meal. So if you have something warm, you temperate it with the yogurt, the fresh herbs aid in digestion, which we’re obsessed with. So it all works in harmony.

On Putting a Twist on a Traditional Persian Meal:

That’s what I do, not every night, but at least twice a week. We get a farm box, it’s like a CSA box every week, and that really helps me get creative, because it’s introduced me to so many different vegetables in particular. A traditional Persian stew that would just be fresh herbs, which would just be maybe parsley, and cilantro and mint, when my CSA box arrives and there’s this beautiful bunch of Swiss chard, or even kale, then that’s all going to go into that stew as well, so I will incorporate it.

On Pantry Items to Have for Persian Cooking:

Certain spices are key. Turmeric, you can make a Persian dish by just using turmeric, of course, I have to mention saffron, it’s the crown jewel of all spices. It’s the most expensive spice in the world, but really a Persian stew would not come to life without saffron, and on my blog I have a post about saffron and how to make it last longer, because it is very expensive. So how do you use it to be, economical, and still make your dishes tasty? So turmeric, you use turmeric and saffron, and you have the makings of a Persian stew. Herbs, fresh herbs, like I mentioned, parsley, cilantro, basil, fresh mint. Again, we use them in abundance, as in bunches and bunches, so not like little Trader Joe’s packets of four sprigs of parsley. There’s a little effort involved, because you have to clean it and wash it, but I would say it’s well worth it.

On Resources for Learning More about Persian Cuisine:

I feel very fortunate, in the past year I was introduced to quite a few other Persian food bloggers that I didn’t even know where out there, and we formed this community, and we do joint posts, either for Persian New Year, or other celebrations. So, if you go on my blog, and search for…you know what I’m going to do actually, after this conversation? I’ll go on the blog and make a link to all of their sites. They’re all doing amazing stuff out there.

There was The New Persian Kitchen, the cookbook that came out a couple of years ago, by Louisa Shafia. It’s wonderful, it’s modernized, she has modernized the way we cook, and it’s accessible I would say. Of course, there is Mrs. Batmanglij, Najmieh Batmanglij’s lovely book, Food of Life, which is more in the traditional realm, but you can get an idea of it. I believe Margaret Shada’s book is wonderful as well, Greg and Lucy Malouf have a beautiful cookbook out there.

I think Persian food is really starting to come out, out of the shadows, and becoming much more popular as it should, because anyone you speak to who has ever tried Persian food loves it. I haven’t encountered one person who has not liked it, and they all want to know about tahdig, the crispy rice. So, I’m really happy that it’s really starting to become more popular.

The Pressure Cooker:

Which food shows or cooking shows do you watch?

Unfortunately, because I have two little girls now, and with my job, I don’t watch a lot of cooking shows anymore, except for when I’m working out at the gym.

I’m not a big fan of the cooking competition shows, but I still really enjoy Jamie Oliver, and online there is the Two Greedy Italians, I love their stuff, it’s Gennaro Contaldo with I forget the other gentleman’s name, but I love that. I love any cooking show that will take me to another place.

I know Ottolenghi did a couple of BBC series, I think it was called Ottolenghi’s Mediterranean Feast. I just love that, I love traveling, and watching what people eat around the world. So those would be it.

What are some food blogs or food websites we have to know about?

There are many, so I’m sure I’m going to miss some here, but Pamela Salzman, she is the one blogger that I would say we actually cook from in our household the most. Her recipes are family friendly, wholesome, whatever that means, and just fun to make, so Pamela Salzman.

My friend, Cheryl Sternman Rule, her Five-Second blog is just beautifully written, beautiful food, and also her new site called Team Yogurt, which I’m also a contributor to, but any site dedicated to yogurt, you’ll find me there. That to me is heaven, yogurt is life.

Dash and Bella, the writing is incredible, with really fun and interesting food as well, but her writing just stuns me.

Nik Sharma’s A Brown Table, Nik’s photography is pure poetry to me, every time he blows my mind with his photography, food photography.

The Wednesday Chef, she and Pamela Salzman were the very first bloggers that I reached out to when I started my blog. And they were so kind and generous, and they actually wrote back, which I did not expect, and were very encouraging. And I read Luisa’s book that she wrote, My Berlin Kitchen, and that was right before I started my blog too, and it just really resonated with me. She has this term she uses about being perpetually homesick, and that really resonated with me, because it captured, it put to words my emotions, perpetually homesick. And that’s exactly, I think why I started the blog, and how it’s been developing with the story telling, and the memories connected to the food.

Who do you follow on Pinterest, Instagram, or Facebook or Snapchat that make you happy?

I am so new to social media. I was a hold out for the longest time, and then I started my blog. And very slowly, I do things very slowly, I like to take my time, I got on Instagram which I think I enjoy the most.

I enjoy telling stories through pictures, and seeing and traveling with people to all these different places that I haven’t been to, or have been to and seeing what they’re eating, and what they’re cooking.

So on Instagram, there is Cucina Digitale, it’s this woman who lives in Rome, I think she’s an American who lives in Rome, I love her stuff. Sami Tamimi who is Mr. Ottolenghi’s partner, they wrote Jerusalem together, I love seeing all of his stuff. It makes my mouth water, and it makes me want to get into the kitchen, which is what you really want.

There is another feed called Palestine On A Plate, I love taking a look at her stuff. Elizabeth Minchilli, she’s in Rome, she’s based in Rome. So I think I connect to the places that I’ve been to, and the type of food that I enjoy eating. And as long as it inspires me, that’s what matters most.

What is the most unusual or treasured item in your kitchen?

It’s this little wooden spoon that I call my saffron spoon, and my saffron jar. My saffron jar and my saffron spoon that no one else is allowed to touch because it’s very precious. And the saffron jar is this little jam jar that my mom always packs for me. It has again, a lot of memory attached to it. I would say all my spice jars. I don’t have the most cohesive looking spice cabinet, they’re all random jars from probably 30 years ago, that have just been passed down from family members. So spice jars and my saffron spoon.

Name one ingredient you used to dislike but now you love.

Eggplant and zucchini, couldn’t stand it as a child. I don’t think it was until my late teens that I started enjoying eggplant, and zucchini even came later than that, and now I love them. I could eat them all the time. So, I give my kids a break on those two vegetables, but that’s it. They have to eat everything else.

I think it’s general with eggplant. I have yet to meet a child that actually enjoys eggplant. Yes, they like zucchini, sometimes raw, they like the crunch as most children do. I made a zucchini dish the other day that I sautéed, and it really melted into the spaghetti sauce, and my older daughter who’s a little more adventurous, she enjoyed that. I have to mention another blog, Rachel Eats, British girl, Rome-based, I love her writing and all her food too.

What are a few cookbooks that make your life better?

Marcella Hazan’s, The Classic Italian Cookbook. No pictures, straight forward. When I need to cook, that’s what I need. It doesn’t have to be pretty, it doesn’t have to be all set up, it just needs to be a great recipe, and these are authentic Italian recipes. So that’s what I’m going to go to.

The Ottolenghi books, they’re all lovely, inspirational, I cook from them. What I also love about them is that we share many of the same ingredients, and I just love how it’s catapulted Middle Eastern ingredients to the masses, and I thank them for that.

We like to cook from Gwyneth Paltrow’s books. They’re convenient, they’re accessible, I like them, they work.

And then all my Persian cookbooks, another great thing has been I’ve been reading through some very old, older Persian cookbooks written in Farsi actually, and my Farsi’s, my reading and writing is not great, but this has been a great exercise, so it’s improving.

What song or album just makes you want to cook?

This is a great question, because music and cooking goes hand-in-hand in this house. One would not happen without the other. So Manu Chao. If I’m working on a new recipe, if I need something for a pick-me-up to get me excited to get into the kitchen, it’s going to be Manu Chao. Other than that, we have NPR 24/7 in the background, it’s just on. And there’s a great music program on our local NPR station KCRW called Morning Becomes Eclectic. The D.J. is Jason Bentley, and he just rocks it, and I like to chop all my vegetables to whatever he’s playing. That would be it, I think.

On Keeping Posted with Naz:

Instagram, Facebook, now that I’m finally on it, and Twitter.

070: Cathy Barrow: Charcuterie and Pantry Building

August 24, 2015 by Gabriel 4 Comments

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Mrs. Wheelbarrow’s Kitchen

Mrs. Wheelbarrow’s Kitchen was started in 2009, and it’s where Cathy shares her cooking, baking, preserving, and keeping of her practical pantry. Her recipes have been included in the Food52 cookbook. Al Roker made her Thanksgiving stuffing on the Today Show. And she has been featured in the Washington Post. Cathy recently released her first cookbook, Mrs.Wheelbarrow’s Practical Pantry, which won the 2015 IACP Single Subject Cookbook Award.

I am so thrilled to have Cathy Barrow of Mrs. Wheelbarrow’s Kitchen here on the show today.

(*All images below are Cathy’s.)

On Starting Her Blog:

I had been a landscape designer for about ten years, and I was really a happy landscape designer. I have a big garden, a flower garden, and many, many clients in my general neighborhood. And in 2008, when we all suffered a little bit from the change in the economy, let’s say, my landscape business dried up, not just a little but sort of completely. And I know all the reasons for it now, but at the time, I couldn’t really see clear. I was pretty depressed. And several friends of mine who had come to my kitchen to eat, who I’d helped learn how to make pie dough, or learn how to cook with different ingredients, they all said, “You should be teaching cooking classes.”

And I said, “Well, that’s just a great idea. How will anybody ever find out about it?” And their response was, “Have you heard of this thing called a blog?” And I had not. I had never read one. I was really not part of that world, so I started doing some research. And one of those friends was a graphic designer and helped me set up the site, taught me a few simple tricks to figure out how to load a photo, and off I went. Nobody was more surprised than I was, that anybody actually read it.

I do feel there’s a very distinct line that you can draw from gardening to cooking, and particularly, the kind of cooking I do that is so seasonally dependent. My knowledge of the garden makes me a better preserver in many ways.

On Learning How to Cook:

I definitely took some cooking classes that were very helpful, and I read a lot of cookbooks. My curiosity led me to want to learn how to make certain things. I remember, maybe even 25 years ago, deciding that I wanted to learn how to make a baguette. And this was long before you could just Google how to make a baguette, or go to YouTube. And what I found, was that maybe the first one wasn’t good, but the second one was better, and the third one was even better than that. I recently read something Sam Sifton wrote in The New York Times, where he said that cooking is like yoga. It’s a practice. It’s not something that you’re born knowing, but the more you practice, the better you get at it. And I’ve been doggedly determined to learn how to make certain things, even in the face of failure.

I think I’ve been developing my own recipes forever, but it never occurred to me that it was something unusual, until I became part of a larger community. I think, for many of us, joining the Internet and starting to share recipes was a revelation. We either thought we were all alone in the world…because my friends, of course, were like, “You’re crazy spending eight weeks trying to figure out how to make a croissant.” And then I find this group of people who do the same thing I do, and it’s so thrilling to me.

So I’ve always gone to restaurants and tasted it, and then come home and tried to recreate things. Or I decided I’m going to study Sichuan cooking, and just cook everything in a book until I felt that I was confident enough that I could take that education, those flavors, and start to refine it a little bit. I definitely started working on my own recipes when I married a vegetarian, because Dennis would prefer not to eat much meat; he does eat a little bit but not much. He’ll eat a little chicken. I was pretty meat-centric when I met him, and now having to learn to take some of my favorite recipes and translate them into something that can become vegetarian, has been a big education for me. It’s a lot of fun.

On Charcutepalooza:

How it came together is really crazy. A friend of mine on Twitter, it happened that it was a late December Sunday morning. The tree was up, the presents were wrapped, the cookies were mailed. It was actually the first Sunday that I wasn’t crazy with things to do. I was hanging out in my kitchen and playing on Twitter, and a friend of mine said, “It’s so cold in my basement, I could hang meat.” And I said, “If you hang a duck breast, you’ll have prosciutto in seven days.” “Really?” was the answer. And I don’t know what kind of divine intervention happened, but I literary saw this whole program layout for me.

I’ve been thinking a lot about what I might do to push my blog up a little bit in terms of recognition, and it became clear to me that my knowledge of how to make charcuterie at home as a home cook could be the basis for an education program. So I got off of Twitter at that very moment and I sketched out a 12-month education program to go each month and learn something about charcuterie, following the guide of Michael Ruhlman’s great book, Charcuterie. And I came back online and said, “Hey, here’s the idea.” And a lot of people said, “We’d love to do that.”

And it became a blogger challenge over the next couple of weeks. After that, I started making random phone calls to see if I could find some sponsors. And one of my dearest friends now, who I didn’t know at all, Kate Hill, offered a week-long charcuterie program at her French retreat in Gascony. And that was gonna be the Grand Prize. So I was trying to establish how you would get the prize and how it would be voted on. Anyway, I worked out those details but I also realized that just offering somebody a week-long thing in France wasn’t enough. You had to get them there.

So then I found a travel agent called Trufflepig. I didn’t know them at all but I just went to their contact form on the web and said, “Hey, you got a great name. I got this crazy idea, would you give me free tickets to France?” And they came back and said, “Sure, and we’ll do train tickets and hotels. And how about a party?” I mean, they were so generous. And so I put this program together and about 400 bloggers around the world participated, and Food52 partnered with us and ran the whole program on their site. And it was just tremendously fun. What I loved is that in September of that year, Kate Hill invited me to her farm in the south of France, so I got to do that same charcuterie training. It was wonderful.

On Making Charcuterie for the First Time:

I always say to start with bacon. You can’t go wrong. Everybody loves bacon. And once you have it, you’ll join that forever club. You’ll never go back. Bacon, simply you get a pork belly, you cure it for a week in the refrigerator and then you roast it very, very low until it comes to a temperature that’s safe. So there’s no hanging it in the closet. There’s nothing dangerous or unsafe about it. It’s going to be refrigerated then it’s going to be cooked. It’ll change your mind about charcuterie right then and there. You’ll never go back.

Salting, and then you could add other flavorings, too. You can do plain salt but I personally have a combination in my book that is maple syrup, bourbon, and coffee. And those three things with some salt makes a really delicious bacon.

I think that the biggest mistake you can make is not buying really good meat. Buying commodity meats makes it more difficult to be precise with charcuterie, mostly because there’s too much water in most commodity meat. And you need to get the water out in order to make safe charcuterie. And sometimes that means that…what we look for, for instance, in most charcuterie, is a 30% weight loss will tell you that that meat is ready, if you’re hanging it. But if you have commodity or commercial pork, for instance, it might have such a high water content that it’ll need to reduce more. So I would say buying the best possible meat from sources that you know is going to guarantee more success.

On Some Good Resources for Learning about Charcuterie:

I think Michael’s book is a really great place to start. And then there’s a new book by Jeffrey Weiss called, Charcuteria, and that’s more Spanish. There’s Jane Grigson’s classic charcuterie book from England. But I really think if you want to learn charcuterie, just start with Michael Ruhlman’s book and work from the front to the back. Or you can get my book, which has this small discreet and very simple chapter on charcuterie.

On Her Book, “Mrs. Wheelbarrow’s Practical Pantry”:

I set out to write a book that would really be a primer on all kinds of preserving, because as long as I’ve been doing it and looking for resources, I couldn’t find one book that had everything I needed. So I also wanted to make sure that the book not only would take you through all the steps necessary to learn how to preserve everything, like jams and jellies and pickles, tomatoes, also meats and beans and soups and fish and diary, like cheese. Then I worry that so many people don’t think about what they’re going to do with all those jars they’ve put on the shelf, so I included 35 recipes using what you preserved.

For me, there’s preserving at one level, which is making the jams and jellies and the pickles. And that’s great, but that’s not really sustainable. It’s hobby preserving. I’m very interested in more of that pantry building in this practical sense, and the sustainable nature of preserving and how that means that I can eat locally year-round, that I can keep my food money in my community by purchasing from my local farmers all summer, preserving that food and then eating it all winter long.

It means that I can come home from a long trip and I don’t have to run to the grocery store or call for Chinese take out, but I can just go downstairs into my pantry and find all kinds of things that are right there for me to eat.

The Pressure Cooker:

Which food shows or cooking shows do you watch?

I’ll admit that I like the vintage ones best. I like to watch old Julia, especially Julia and Jacques Pepin. Those are great. I do love Sara Moulton. I think she’s just a solid cook. My husband and I used to watch her show a lot when we first got married, and so I always love to watch Sara.

What are some food blogs or food websites we have to know about?

I hope you know about Cheryl Sternman Rule. She’s been writing the blog, 5 Second Rule, for a long time, and had a beautiful vegetable book out called Ripe, a while back. But now she has a new book called Yogurt Culture, and a coordinating blog called Team Yogurt. And it’s a marvelous website. I love to follow my friend Mardi who writes the blog, Eat. Live. Travel. Write. And she’s been working with these young chefs, these young boys, in her chef class. It’s so fun to watch what they make. In the preserving area, Food in Jars, Hip Girl’s Guide, those are great resources. Well Preserved out of Canada, love those. I mean, I read a lot. Of course I’m smitten with Smitten Kitchen. She’s genius. David Lebovitz, I love. I guess that’s maybe a start.

Who do you follow on Pinterest, Instagram, or Facebook that make you happy?

I follow my friend Kate Spinillo on Facebook and on Instagram, because she raises chickens and pigs. She had polka-dotted pigs earlier this year. And sometimes I just had to go and look at those pigs because they’re so cute. I love following them. I’m passionate about Punk Domestics. I follow everything they do. Sean Timberlake collects all kinds of DIY on preserving information there. So I’m really always following what he’s doing. And I love Food52. Who doesn’t? I mean, they’re brilliant. They do everything wonderful.

What is the most unusual or treasured item in your kitchen?

I have three things that I brought back from the south of France. One is a handmade cassole to make cassoulet. It’s big terracotta and just beautiful. I also have a pepper grinder. It could be a coffee grinder, but I use it for pepper. It’s a little wooden box with a thing that turns on the top and a drawer that pulls out. And the pepper comes out in a large cracked form and it’s perfect to coat pastrami or to put on the outside of pancetta. And then on that same trip, my friend Kate’s sister, Stephanie, found these little (figures). Often, they’re babies that are put in the Mardi Gras cakes. You probably have seen it – if you get the baby it’s going to be your year, but in France, they have them for all the different professions. These tiny little pastries and sugars and confiture, just little ceramic things that sit on my stove and make me happy.

Name one ingredient you used to dislike but now you love.

Anchovies. I can’t get enough of them. That’s the only one I can think of. I’m pretty much an omnivore, but for a long time, I wasn’t sure at all about anchovies. And now, I can’t get enough.

What are a few cookbooks that make your life better?

I’m really a fan of the old ones. I turn to Marcella Hazan and The Classic Italian Cookbook all the time. It’s just a brilliant book. I love the pairings after every recipe. So if you find one recipe you want to make, you know then what to make with what pasta. It’s really lovely.

Edna Lewis’ book, The Taste of Country Cooking, I read that all the time because her voice is beautiful and the recipes are just intense and organic and natural, like, what you would do if you saw beautiful things growing and brought them back to your kitchen. I like to read Laurie Colwin’s, Home Cooking, and all her recipes. And the Canal House ladies, they were my photographers, Christopher and Melissa. And they can’t do wrong, as far as I’m concerned. Every cookbook they have, you can just open it up, point, and make it, and you’re going to be happy.

What song or album just makes you want to cook?

I’ll admit. I don’t listen to a lot of music in the kitchen. It’s oddly distracting for me. More likely when things are processing, that I might turn something on and just dance. I’ve been listening to Ellie Goulding a lot lately. I just never know what I want to put on to dance around the kitchen. But while I’m cooking, I’m concentrating and I’m trying to measure ingredients. I find music, because I love it so much, totally distracting.

On Keeping Posted with Cathy:

I’m Mrs. Wheelbarrow everywhere. You’ll find me on Instagram. On Facebook, it’s Mrs. Wheelbarrow’s Kitchen. Twitter, it’s Mrs.Wheelbarrow. And I guess at the blog, on my contact form.

069: Danguole Lekaviciute: Being Adventurous and Playing with Food

August 19, 2015 by Gabriel 2 Comments

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10th Kitchen

Danguole believes in adventurous eating and drinking. And her kitchen is her ultimate playground. Although she appreciates the classics, she truly tries to bring something creative and original to her blog, 10th Kitchen.

I am so delighted to have Danguole Lekaviciute of 10th Kitchen joining me here on the show today.

(*All images below are Danguole’s.)

On Starting Her Blog:

What happened was that a good friend of mine moved across the country, and she had a personal blog that she was doing a project 365 on, which is where you take a picture everyday and write a little blurb about it. And it’s meant to get a good blogging habit going.

When she moved away, I jumped on board. I got my own blog, and I started doing the same thing. It was a fun way for us to keep in touch. I don’t think anybody read it besides us. But what I found eventually was that I was mostly interested in talking about food and cooking. So when that wrapped up, it was just a natural transition for me to start a food blog.

I pretty much immediately bought my domain and started taking some crappy pictures and telling awkward jokes. And about four years later, I’m still doing the same thing.

I had a personal WordPress blog before, just your basic template. I had no idea how a website works. Those templates make it so easy for anyone to put up their website without really having to do a whole lot of work. Since then I’ve learned a lot about HTML and CSS and all the intricacies with hosting and stuff like that. So I’m at the point where I put it on my resume now, because it is such a valuable skill that I never had before.

I think the most challenging part was trying to switch hosts halfway. And I just lost my website for a day and a half. And it was terrifying, even though at that point, not that many people read it. So I just went back to my old host, and was like, “Please take all my money. I’ll stick with you. Just make it work again.”

It’s a terrifying thing when your website is down for some reason. It’s like an extension of you. And even though you know it doesn’t matter, it feels so strange.

I think all of it felt pretty natural to me. I’ve always played with recipes a little bit and developed my own. I’ve written before. And I’ve done photography as a hobby before. I don’t know if you can tell from those early shots because they’re just not great. But I always dabbled in artistic things like that. So all of it made sense, except the technical part probably.

On Her Curiosity Around Food:

I cooked since I was a kid. And I remember trying to make things work from an early age. I definitely helped out in the kitchen a lot. And I definitely have memories of being 10 or 12 and just playing in the kitchen and seeing what happens.

In my family, it was more of a chore. And I actually really liked it. So my sister would always do the dishes if I cooked, so I always enjoyed that arrangement. To me, it was fun.

I love David Lebovitz. I think his style is so classic and so refined. And he has such a good way of connecting it to his life in France as far as blogging goes. Jeni Britton Bauer of Jeni’s Ice Creams in Columbus completely changed my life with her method for making ice cream, which I do regularly. And I love Mark Bittman. I have his books. I’ve read his articles. I followed his podcast. He just has so many smart things to say about food and policy and connecting it to the everyday cook in the kitchen and how you can make small changes and work toward a more sustainable food system, which is the stuff that I find interesting.

On Adventurous Eating:

I’ve always been interested in just playing with things and seeing what happens. I think if I didn’t have an artistic streak, I think I’d be some sort of scientist because I just like to see how a dish changes if you use coconut oil instead of butter or more herbs or more this or more vinegar. So to me, that comes naturally. I think it’s important to appreciate all aspects of cooking.

I love ethnic food from all over the world. I’ve always dabbled in Mexican or Thai or Vietnamese. I don’t think there’s a particular cuisine that’s the good gateway. It’s more about playing with recipes that you know and love. Like if your family is from France or Russia or wherever, I think it just comes from mastering what you know and changing one thing here or there to see how the dish changes and to see how the ingredients interact with one and other.

Fish sauce, when you first smell it, is just so overwhelming and so different from what I’m used to. But it just makes such a difference in dishes. And it’s such a great savory base for crisp, clean flavors. They all meld so beautifully together in Thai and Vietnamese cuisine. It’s a thing of beauty. I love it.

On Being Fearless and Experimenting in the Kitchen:

I remember making tacos from this leftover roast chicken, and I mixed it with a bunch of sour cream and green onion. That’s not a taco. But it was one of those times right before grocery shopping that you had to make do with whatever you had. And my family appreciated that.

One thing I was trying to do was make buttermilk rolls, which I have eventually got to making through cultured buttermilk, with powdered buttermilk. I really wanted that flavor. But I was working with a recipe that required you to heat up milk. And so I was like, “Oh, I’ll just switch it with buttermilk.” And of course, I should have known that when you heat buttermilk, you just get a curdled mess. That completely threw me off my game. That’s something that I should have know but just didn’t think about. So that happens all the time.

On Making Cooking More Fun:

I think mastering the things you know and love is a good first step to where you don’t even need the recipe anymore. Then you can play with the proportions or add different ingredients to it. Simple things like switching out parsley for cilantro or basil or something like that is a good start.

If you view recipes as a template, if you see the part that’s starchy and the part that’s savory and the part that’s fresh and the part that’s acidic, it’s like a puzzle. You can swap out the lemon juice for sherry vinegar maybe and see what happens. Just see a recipe as a whole, and then take apart the components and see what we can do with them.

It’s a balancing act, and it also makes you more flexible. If you don’t have lemon juice, you can try a certain vinegar or lime juice, things like that.

The Pressure Cooker:

Which food shows or cooking shows do you watch?

I honestly don’t watch much TV. I used to watch Top Chef back in the day. Right now, I’m binging on Orange Is The New Black. There’s cooking in that show, a little bit, prison cooking.

What are some food blogs or food websites we have to know about?

I think anyone listening to your podcast would probably know about Smitten Kitchen and David Lebovitz. Those are my favorites.

I also have blogger friends that I keep up with who are really talented, The Sugar Hit is fantastic, My Name is Yeh. Who else? SugarHero is a really fun baking blog. There’s tons. Any type of cuisine, any type of cooking you’re into, there’s a blog about it, which is fantastic.

Who do you follow on Pinterest, Instagram, or Facebook that make you happy?

I follow Take A Megabite. I think you’ve had her on your podcast before. She is just so colorful. It’s not my style at all, but it makes me very happy.

I follow The Sugar Hit, like I said. Sarah just has great taste for desserts and a great eye for photography. Tieghan from Half Baked Harvest, she’s really fantastic. She’s really visually oriented. Kelly Beall, who does Design Crush, is also really good. On Pinterest, she always posts interesting design, interesting food, interesting style.

What is the most unusual or treasured item in your kitchen?

I have a stovetop smoker, which I don’t break out too often because it makes your house smell like bacon for days afterward. But yeah, it’s fantastic. I love it. If you don’t have a backyard pit for barbecue, it’s a good alternative.

Name one ingredient you used to dislike but now you love.

I am really trying hard to like mushrooms. It’s the one food that I just never liked, never appreciated it. And I like the flavor of it. I do like mushroom ravioli if it’s all chopped up. I think it’s a texture thing. So I’m trying really hard, and I’ve done some things with it that I ended up liking a lot.

I actually smoked shiitaki mushrooms one time, put them on polenta, and that was actually enjoyable. So that’s where the stovetop smoker comes in.

It depends on what kind of mushroom. Big, slimy portobello, I’m still at like 1%. I’ll eat it if I have too. But yeah, shiitake mushrooms are great. I love chanterelles. So, I’m working on it.

What are a few cookbooks that make your life better?

I have a lot of cookbooks. I like Essentials of Classic Italian Cooking by Marcella Hazan. I’m trying to cook my way through it. Mark Bittman’s books are always a great resource. I have How To Cook Everything Fast right now. It’s focused on fast food, but it is also really inspirational. His combinations are really innovative. And I think the cookbook that I like the most isn’t actually a cookbook, but I literally sleep with The Flavor Bible. I’m always flipping through it at night when I’m looking for ideas. It’s like a dictionary of what flavors go together. And it’s fantastic. I use it for inspiration all the time, and I used to have it on my nightstand. It’s like the bedtime story for me.

What song or album just makes you want to cook?

I’ve been branching out a little bit with my taste in music. I usually listen to indie rock or stuff like that. But I’ve been into soul lately. So if I had to pick a song, I would pick Nothing On Me by Curtis Mayfield. I love that. It’s my jam right now.

On Keeping Posted with Danguole:

I probably use Instagram the most. I’m really visually oriented. It just makes it so easy to let people know what you’re up to and what you’re drinking, what you’re eating.

050: Sheri Wetherell: Founding Foodista and the International Food Blogger Conference

June 17, 2015 by Gabriel Leave a Comment

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Foodista, International Food Blogger Conference

Started in 2008, Foodista is a passionate community of food lovers who share and exchange its knowledge about everything culinary. There’s editorial content from food, news, to health and nutrition, but Foodista stands out with its always growing database of user submitted recipes.

Since 2009, Sheri and her team has been organizing the International Food Blogger Conference, which focuses on food, writing, and technology. This year, it’s being held in Seattle, Washington, from September 18 to 20.

I am so excited to have Sheri Wetherell, co-founder and CEO of Foodista, and the International Food Blogger Conference, here on the show today.

On Her Passion for Food and Cooking:

My father’s a retired airline pilot, so I spent a lot of my youth just hopping on planes, because it was free, traveling the world with him. I think just exploring a lot of international cuisines and cultures really honed by palette for food and travel. Also, my mother comes from a very large family and I was just always in the kitchen, cooking with my grandmother and my aunts.

Also, my father’s mother had a restaurant. I never professionally cooked, but I’ve just always been around food and I’m just passionate about it.

I started baking with my grandmother. I had my own little bread loaf pan and we would bake bread a lot. It’s funny, I’m a really bad baker to this day. So, clearly, nothing really stuck from a baking standpoint.

I would say my longest stint of living abroad was in Japan. I taught English there for three years, so I definitely like to incorporate a lot of Asian, specifically Japanese elements, into my cooking. Tofu for one, I’m trying to get my four-year-old to really embrace tofu – unsuccessfully, thus far. Then, I did a study abroad in Italy many, many years ago. Those foods, rich pasta dishes are still definitely part of my cooking core.

Here in the Pacific Northwest, we have amazing access to just beautiful fresh fish. We eat a ton of fish.

On Starting Foodista:

I would love to take credit for that, but that was completely my life partner and business partner, Barnaby Dorfman’s idea. He was an executive at Amazon.com and created, if you know the Internet Movie Database, he created IMDB Pro. So his idea, if you’re familiar with the Internet Movie Database, he wanted to create something similar, but around food.

Both of us have a passion for food and cooking, and so for many years we thought, “Oh, wouldn’t it be great to someday start a company that’s all recipes, that’s smart as far as search, like a Google search, so you don’t have apple pie, apple pie, apple pie.”

In 2005, we came up with the name Foodista and registered the domain and hired engineers to create software much like Google would pull in fair-to-use, free to use, recipe content algorithmically.

For a few years, we were just a lights on, nobody’s home recipe database, just a little search field. And then in 2007, we really wanted to start our own company, so we thought, “Let’s move back to the Foodista idea,” and we brought on another partner who is a brilliant engineer, Colin Saunders. He comes from a Napa Valley wine family, so he also shares the same delicious passions that we do.

We started to develop Foodista, and at the time, it was a completely different company than it is now. When we launched, we really were a Wikipedia of food, if you will. So it was structured data that our software would pull in algorithmically, as I said, but then we were developing a large community of predominantly food bloggers to add recipe content.

Amazon then invested in us, because the three of us founders are all former Amazon.com employees, and they were interested in the new IMDB of food, if you will. We were operating that way for a long time, building our network of our community of food bloggers.

About three years ago, we shifted away a little bit – long story short – from the cooking encyclopedia, is what we were calling it, but everybody could edit, to much more of an editorial website and food news. We still have that large community of recipe contributors and bloggers, but we’re now much more food and recipe news.

That’s the short story of how we started.

I think at the end of the day our goal is to feature everything and anything related to food that people are interested in. If they want to take a cooking class in Italy, they can find all the resources on Foodista. So that’s one of my personal goals, but who knows. The Internet changes so quickly. I think the key as any website owner, blogger, whatever, is to be nimble and to change with what your audience is looking for, so that’s what we will continue to do.

On the International Food Blogger Conference:

It is a fun party. The three things of the conference are food, writing, and technology. We gather speakers in all of those areas just to offer the best of the best to our attendees. It’s definitely a weekend of intense learning, but amazing networking with people in the industry, as well as fellow bloggers.

We share on social media and connect with our fellow bloggers, but this is really an opportunity to meet offline and engage and form friendships. It’s just an amazing event and there’s a ton of gourmet food and wine. We feature some of the best restaurants and shops and food producers in the area. It’s a lot of bang for your buck.

Back in the day, we were developing tools for bloggers to help them build traffic and SEO to their sites. Any industry that you’re in, you always want to go to the conference that represents your industry, and there wasn’t one. I kept talking to food bloggers and saying, “Is there any sort of conference for food bloggers?” Everyone was saying, “No, but we want one.” In less than four months, we hurried and put one together.

We thought if we could get 50 people in a room to talk about food, writing, and technology, the three things that are most important to food bloggers, we can really hash out what are their goals, what bloggers are really aiming to improve upon. And so we kicked it off. It immediately sold out in less than a week. So we thought, “Well, our venue has space for 50 more.” So we extended it and we capped it at 100, and it was amazing.

Our keynote was Ruth Reichl formerly of Gourmet. We had Molly Wizenberg and Elise Bauer, Jaden Hair, just a bunch of amazing, amazing speakers. Sur la Table was our key sponsor. They put together a 23 pound bag of goodies, which was amazing, for each attendee. It was just this weekend of amazing food and speakers, and then afterwards everybody said, “That’s great. When’s the next one?” And we went, “Oh, yikes! We’re now in the event business.” So I operate two businesses: Foodista and the International Food Blogger Conference.

So that’s how IFBC started, kind of by accident.

We thought we would just do one, so now it’s grown into an event of more than 300 attendees.

On How Food Blogging Has Changed Since 2009:

In 2009, when we hosted ours, Twitter was still was fairly new. And I was still kind of unsure, I was like, “What’s this Twitter thing? We’re going to write 140 characters? Who’s going to read this stuff?” So it is interesting to see how things have evolved.

I think the medium as a whole has become much more visual, especially with social media, as we’ve seen with Pinterest and Instagram. I think Instagram has barely even scratched the surface of what its potential is going to be. So bloggers, if you’re not yet on Instagram, sign up today and start doing it. And the same with Google Plus; I think we’ve just scratched the surface with the capabilities of Google Plus.

As far as a blog, I think it is going to become more visual. And I mean that in the sense that people are already taking amazing photographs, but I think perhaps it might be more interactive, maybe people will be doing more podcasts such as yourself, more video content, video tutorials, things that are quick and easy for their readers to digest, if you will, like, three minute how-to videos.

I think blogs will become more enriched with a variety of different content, maybe more self-publishing will be done as far as ebooks. I think ebooks, as far as cookbooks, are still relatively new. They have a long ways to go. They need to become a lot more visual, I think, than a lot of them are now.

It’s going to be really interesting to see how blogs take off. I think, not just food bloggers, but bloggers in general, need to be very creative as far as how they present their content. There are so many, as you said, food bloggers out there. It’s how do you separate yourself. So it’s hard work.

I’ve said at our conference before that bloggers are not just bloggers, they’re content producers. As you said, you’re doing recipe development, you’re styling your plate, you’re photographing it, then you’re editing those photos, you’re publishing it. But then once it’s live, you can’t just forget about your content. You have to keep marketing that content, and how do you repackage it into new and interesting ways. If you write that chicken recipe, don’t just forget about it. Include it in other chicken posts, like a round-up. It’s really thinking like an editor and a marketer, rather than just a food blogger.

The Pressure Cooker:

Which food shows or cooking shows do you watch?

I love anything Jamie Oliver.

What are some food blogs or food websites we have to know about?

I’m going to promote my girl, Andie Mitchell, Can You Stay For Dinner, not that she needs any help because it’s a phenomenal blog, but beautiful photography. Oh, gosh, there are so many. We have such a big blogger community that I’d hate to call out one over the other. Also, La Tavola Marche in Italy. She and her husband do amazing things. They run an inn and a cooking school too, and unfortunately, they’re selling it. So if anyone’s on the market to buy it…

Who do you follow on Pinterest, Instagram, or Facebook that make you happy?

Gosh, that’s a good question. I cannot think of anyone specifically. I’m going to have to pass on that one. I’m totally blanking on specific names.

What is the most unusual or treasured item in your kitchen?

My mother brought me this amazing Vietnamese vegetable peeler from her cooking school in Vietnam, so that’s pretty cool.

I also find, as a parent especially, I’ve got a vegetable spiral cutter, not that it’s that unusual, but for all you parents, you want to get your kids to eat more vegetables. You can do mile long zucchini pasta noodles from this thing, or curly fries. It’ll peel the whole thing in these fun little spirals. Not necessarily unusual, but super fun and a great way to make your food fun.

Name one ingredient you used to dislike but now you love.

Avocado. Amazingly, I used to hate avocado until I literally was about 25. I liked guacamole, but I did not like anything else. I did not like just sliced avocado in salad, crazy I know. But I just happened to be in the kitchen talking to my step-mom one day and she was slicing them and putting this vinaigrette over them. And all of sudden, it’s like something snapped in my head where I had to have them. Now I absolutely cannot get enough avocado in my life. I love it.

What are a few cookbooks that make your life better?

Anything from Ottolenghi. I could just sit for days and drool over his cookbooks.

Also, just anything from Dorie Greenspan, too, if you’re looking for great French recipes that are doable. And Marcella Hazan, her Essentials of Classic Italian Cooking. She has just amazing recipes, specifically just a very simple roast chicken where she seasons the bird with salt and pepper, and just stuffs the cavity with pierced lemons and roasts it. It’s the most brilliant roast chicken you’ll ever have.

What song or album just makes you want to cook?

It depends on my mood and what I’m cooking. Sometimes I like classical, sometimes I like some jazz, and anything Cuban. I love Cuban music. I have no Cuban in my DNA, but I think maybe in my past life I was Caribbean.

On Keeping Posted with Sheri:

Check us out on Instagram; we’re working on building that up and I’m addicted to it. It’s super fun. So Instagram, Google Plus, Facebook, Twitter, Pinterest; we’re on it all.