Career Change | The Dinner Special podcast

067: Sarah Fennel: Baking and Picture Taking

August 12, 2015 by Gabriel 4 Comments

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Broma Bakery

Since starting her blog in 2010, Sarah has inhabited seven different kitchens, graduated college, worked in marketing for a restaurant group and now works full-time on Broma Bakery. Her blog, Broma Bakery, is where she shares her love of food while indulging in her passion for photography.

I’m so happy to have Sarah Fennel of Broma Bakery on the show today.

(*All images below are Sarah’s.)

On Her Blog:

My dad’s a reporter, so I’ve always been around cameras and film and all of that stuff. So, from a very young age, I was always interested in photography, not necessarily food photography, but just holding cameras, taking pictures, things like that. Then, when I went to college, I really missed doing photography on a more regular basis.

At college, you get so stuck up with studying and not so fun stuff. So, I just decided to pick up my camera and started shooting food. The blog and the photography really came together in the same moment, in that, I missed my mom’s baking. I wanted to have some creative outlet and I just put them together.

I had no formal training. I had never done food photography before. I just picked up a camera and went with it.

On Her Interest in Baking:

I was always more interested in baking. My sister is a huge cook; she has been interested in cooking since she was 13 years old. She would help my parents cook almost every meal at my house, so she took on that role and I stepped back. But I’d always loved sweets; I’ve always had a huge sweet tooth. So, the baking came along more natural to me and it was a nicer reward for me in the end, to be able to eat desserts.

It’s a lot more precise and it takes, for me, my development is a lot of going to tried and true recipes I’ve used before, bloggers that I trust, and creating something new, but a lot of it is really taking stuff that you know is going to work and then working off of that, because there’s been times when I’ve tried doing things just thinking that I could make cookies or a cake and it’s really a science. You need be precise in what you do.

On Her Passion for Photography:

I was doing a lot of portraits. I did photography courses all throughout high school and then some in college as well, but I was really into taking pictures of people. I really liked engaging with different people. There was something about, when you put somebody in front of the lens and I guess have them shine through your pictures.

I, again, just really taught myself. I think that, if you look on my blog, my styling is very minimal, but there definitely is a style to it. I’ll use plain backdrops and things like that. And, in terms of that portion of the site, I thought it was really important to engage with my readers, just because there are so many people out there that are interested in food and food photography, but don’t really know where to start.

So many of my friends that have come over and see me taking my photos, the first time when they come over, they were like, this is what it looks like? I mean, the behind the scene is a lot more thrown together than you’d think. So, I thought it was really important to put that on the site, to make it seem a lot more accessible to people, and hopefully get them to be able to be inspired and start photographing food.

On Working on Her Blog Full-Time:

I guess it was fortuitous, really. I was working at this restaurant job and things weren’t working out. I wanted to make a switch and instead of jumping into something right away, I thought my favorite part of this job has been taking pictures of food.

I have this baking blog. It’s gotten good reception so far. Let’s give it a couple of months and see if I can really push this to be my full-time job. So, I just took a leap and went for it. Two months passed and I was like, I want to keep working on this. Then four months passed and it’s really just gone from there. It’s something I feel fortunate enough to be able to do as my full-time job and it’s definitely something that I want to have continue grow. But, yeah, it sort of happened and I went with it.

Doing it as a side project, I didn’t really set a schedule for myself. I didn’t set different tasks I had to do to keep up with things. Things that most people don’t realize is that, there’s recipe development and there’s photographing, posting, getting them out there, but then there is so much, in terms of social media and marketing and even just connecting with other bloggers, that goes into creating a successful blog, that takes so much time.

For me, I’ll wake up at 9:00 and I’ll just get a cup of coffee and go straight to my computer, and then I’ll comment on other blogs, see what’s been going on with blogger friends that I know and that usually takes about two hours to really go through and engage with other people. Then, I’ll switch to doing some Pinteresting. Pinteresting is really important, keeping yourself active on that. So, I’ll do that probably for another hour, take a break for lunch and then right after lunch, I’ll go into making a recipe and then photographing it as well. That can take anywhere from an hour and a half to the whole afternoon. Then sometimes, if I can get a workout in, I’ll do that.

On Some Misconceptions About Baking:

I think that there are two main things. In general, when people see baking and they see a brownie that’s perfectly fudgy or a cake that’s three layers, it seems like there is a lot that goes into it. And sometimes there is, but especially with my style of baking, it’s a lot easier than it seems. I mean, it is very precise, but as long as you’re following along with those directions and really making sure you have quality ingredients, those two things will take you far in baking.

Then, I’d say the other thing that really I’ve seen prevents people from doing things is things like Pinterest and all these blogs that have popped up, because you see this final products and they seem so unattainable, just because there’s so many of them and there’s perfect lighting and there’s these perfect bit shots and all of that. I think that really scares people and it makes them think that it’s something they can’t do.

My biggest piece of advice would be to just go out and try one of those recipes, and really see how it goes. More often than not, you’ll be surprised with what you can do.

On Messing Up in the Kitchen:

There have been so many times. It still happens all the time.

There was this one time when my sister and I were making a chocolate beet cake, like with beets. We followed the directions and we put the cake in the oven, and then we realized, “oh my God,” we didn’t put the oil in. So, instead of just a beet cake, we put it on the blog and called it a low fat beet cake. It totally worked, but things like that happen all the time.

There was one I did this winter. I was trying to do peppermint cookies, so I chopped up little circular peppermints and I baked them. They came out of the oven and they completely melted off of the cookies. There were these little candy drippings everywhere. And it was just absolutely awful. So yeah, it’s a regular occurrence in the kitchen.

On Some Online Resources for Those Interested in Learning More about Baking:

One site that I go to very regularly is Food52. It’s a fantastic site. It’s basically recipes that people submit, as well as recipes that the professionals at Food52 will recreate and photograph themselves, but then, in addition, they have this whole tips and tricks section, where you can learn things like if your baking soda is expired and how to make the perfect loaf and things like that. It’s been really helpful for me and it’s just beautiful photography. It’s a really nice site layout. So, I definitely would suggest that.

In terms of books, I really grew up with The Joy of Cooking and that’s the book that we constantly pulled out, anytime we wanted a recipe. So, just going to classics like that is really great, because you can’t go wrong.

The Pressure Cooker:

Which food shows or cooking shows do you watch?

I’m really into Chef’s Table, Ina Garten’s Barefoot Contessa and Mind of a Chef.

What are some food blogs or food websites we have to know about?

You got to know about Food52, How Sweet Eats is one of my favorite bloggers, Joy The Baker is like the queen of all things baking.

Who do you follow on Pinterest, Instagram, or Facebook that make you happy?

On Pinterest, I follow Half Baked Harvest. She’s an incredible photographer and she has really unique things. On Facebook, I follow Ambitious Kitchen. She does great healthy recipes, but then she also does some really fun workout stuff. On Instagram, Kale and Caramel. It’s really innovative desserts. I love it.

What is the most unusual or treasured item in your kitchen?

I don’t think it’s unusual at all, but my KitchenAid is my baby. My boyfriend got it for my birthday a couple of years ago and I use it at least three or four times a week, and you can just do everything with it. So, it’s the most worth it gadget I’ve ever owned.

Name one ingredient you used to dislike but now you love.

I used to not like avocados. I thought they were overrated. I just didn’t get them and then one day, I just made avocado toast, because I was bored, and I’m obsessed with avocados now. I put them on sandwiches, I put them in my toast, put them with my eggs. Sometimes I’ll have them for dinner, love them.

What are a few cookbooks that make your life better?

Joy of Cooking, absolutely. Back to basics, it’s all you need. Then, the Dominique Ansel baking cookbook is unbelievable. The photos are amazing, the recipes are amazing. You’ve got to check it out.

What song or album just makes you want to cook?

Motown, like always. Put on Motown and I’m like bopping around the kitchen. It’s just so fun and I love it.

On Keeping Posted with Sarah:

Instagram is my favorite form of social media, so you can check me out on Instagram.

055: Liz Harris: Turning Food into Her Career

July 1, 2015 by Gabriel 2 Comments

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Floating Kitchen

Liz is a cook, photographer, and writer. And on her blog, Floating Kitchen, she explores and shares seasonally inspired recipes that are sometimes healthy and sometimes indulgent, but always fun and delicious.

I am so psyched to have Liz Harris of Floating Kitchen here on the show today.

(*All images below are Liz’s.)

On Her Career Before Food:

Before I started blogging, I was actually a research scientist. I went all the way in school. My undergraduate focus was biology, and then I went on to get my PhD in Biochemistry. That was five years of training, post undergrad degree.

Then I went and did a post-doctoral fellowship in Cancer Biology. That was another four years of training. I spent about thirteen years working towards becoming a research scientist, and then I was working in that field. It just wasn’t clicking for me anymore so I made a drastic change in my life.

Making the change was very hard, mentally, because I had committed so much time and you feel compelled to continue on this path.

I still love science. I find it really interesting. I love reading about it in my free time. I liked actually doing it, but at the end of the day, the lifestyle that I had created for myself around this career wasn’t very healthy for me anymore, and so I needed to change that.

On Her Introduction to Cooking:

My family is pretty into food. I come from a line of great cooks. My grandmother, my great aunts, my mom is a big cook as well. I was always just in the kitchen or around the kitchen with them. So I was always very interested in it. My family also owns a farm and a wholesale distribution business in New Hampshire, so food is just something that we think about a lot and have always been really interested in. It’s just what we do.

My great auntie, Dot. She was probably the best cook in the family. She also was always very patient with me and she let me help her. She didn’t get mad if you messed up or anything. Because I’m sure I messed up a lot when I was little. I owe a lot of my cooking abilities to her.

On Turning Her Hobby into Her Career:

About five years ago is when I really started doing it. It was still a hobby at that time, but I started being a lot more serious about cooking every day for myself, cooking for friends, having people over.

That’s when people started suggesting to me, too, “Hey, you’re really good at this. Have you ever thought about having a blog or doing something with it?” And I was like, “No. Computers hate me. I would never have a blog. I can’t even do email!” That just seemed really out of reach for me.

I was spending so much time on my career, so it was like, “No way I could do that on the side.” So that’s when I really started getting into it. Around 2012 or 2013 is when I made this choice to leave my career as being a scientist, and that was the obvious thing to do, is to pursue something in cooking.

I think whenever you make a really big drastic change like that, there is a fine balance between courage and sheer stupidity. You just have to say, “Alright, I don’t know what’s going to happen and I’m just going to do it and go for it.”

My parents obviously were really supportive. I didn’t feel like I was going to be letting them down. I also was giving up a paycheck and all these other practical things. They were encouraging me and telling me that it would be okay. It gave me the guts to do it.

I’m just a really determined person. Once I get something in my head, it does not escape my head until I do something about it. So I just decided to do it and now here I am.

When I first left science, I didn’t know what I was going to do. I was mulling around for a few months, figuring it out.

I actually simultaneously started my blog and started working in restaurants. I had never had a restaurant job before in my whole life, so that was a really fun and eye-opening experience. So I started on those two paths; I had the blogging and I had the restaurant work. After doing both those simultaneously for about a year, I decided that I just wanted to pursue the blogging for now. Restaurant work is hard. I mean, it was fun but it’s a lot of work for not a lot of gain. And my blog was picking up and was growing, and I decided to put all of my energy into that.

On the Type of Cooking that’s Most Natural:

I think the savory dishes come more naturally to me. I’ve developed a style where I just like to throw things together. I cook mostly vegetarian food and it’s just easy to roast up a bunch of vegetables and make some grains, make a quick dressing. That is definitely more my everyday style. Although I do love the baking.

I think the enjoyment I get out of the baking is not the actual doing it but it’s the sharing it. Because that’s the stuff that’s easy to share, and that’s why I loved cooking to start with. I loved bringing people food or inviting people over.

Cookies and brownies are something I would take to work all the time, or bring to my neighbor’s house. So I like that aspect of the baking. But in terms of the following the instructions, I can do it and I’m great at it, but I just prefer to not have to think that much about it. Which is funny because being a scientist, all you’re doing is thinking about instructions all the time.

On Where She Finds Inspiration for Her Blog:

Mostly from other bloggers.

I read an enormous number of blogs. I have like 400 blogs on my feed. It’s insane. Because people are just doing so much great stuff, so I love just seeing what everyone else is doing.

I’m really inspired by cooking with the seasons. That’s something that’s important to me. Growing up in a family that has a farm, I’ve always been aware of that and try to follow that as much as possible. It’s better for your wallet and the environment. It’s good for your body. It tastes better when you buy food that’s in season. I love going to the local markets and looking for things that look great, and bringing them home and making something from them.

On Things Not Going As Planned in the Kitchen:

I feel like at this point, I’m pretty knowledgeable of what is going to work together, what flavors will go together, and what techniques are going to work.

I guess the only things for me, that it’s not actually the cooking part, it’s always something else that happens. I remember I made this huge tray of eclairs and they were glazed. And I dropped them and they went glazed side down on the rug, with dog hair stuck in them. It’s that kind of stuff.

I will finish a whole thing and then I’ll have some klutzy moment at the end and ruin everything, which is very unfortunate. But those things happen to me more than actually with the cooking part.

In the beginning, when I was in graduate school and during my fellowship when I was learning to cook, I was very strict about following recipes. I had to have a recipe or I couldn’t make something. Because I didn’t have that awareness of what things went together. But now that I have been cooking for so many years, it’s easy for me, just something that I’ve picked up.

The Pressure Cooker:

Which food shows or cooking shows do you watch?

I do like to watch the Barefoot Contessa.

A show I used to love to watch that’s not on anymore is Alton Brown’s Good Eats. Of course, that’s like a science-y cooking show, so you know I’m going to love that one. I don’t really watch any food competition shows because they kind of stress me out. I get nervous for the contestants.

What are some food blogs or food websites we have to know about?

From the 400 that I follow, let’s see. One blog that I love is called Local Haven. Her name is Ashely, and she has really great photography and really authentic, unfussy recipes that just feel good when I’m on her site and look at her photos. So I think everyone should check out Local Haven.

I also really love Foodie Crush by Heidi. Heidi has great recipes and great photography, but I think the thing that I appreciate most about her site is that she spends a lot of time talking about other bloggers and other blogger’s recipes. It’s really refreshing in a job where you talk about yourself all the time. I mean, that’s really what we have to do, is promote yourself. So it’s so nice to see somebody who is talking about other bloggers so much. I’ve been introduced to a lot of new sites through her blog. So I think that’s a good one everyone should check out.

And I love How Sweet It Is by Jessica. Her stuff is just so over the top and fun, and it just makes you feel good when you read it.

Who do you follow on Pinterest, Instagram, or Facebook that make you happy?

On Instagram, I love Sweet Paul Magazine. He has a lot of not just food pictures, it’s food and crafts and gardening. All the photos are really bright and fun and whimsical. He has a great feed.

I also love, on Instagram, all the meta-sites, like Food 52 and The Kitchn. Great photography, great recipes, and again, they reshare a lot of stuff from the community. So it’s been a great way to connect and find new Instagram accounts and new food bloggers.

On Twitter, I love Sarah from The Sugar Hit. She is just hilarious. She has really funny tweets. I definitely recommend people checking her out.

What is the most unusual or treasured item in your kitchen?

I guess the thing that would be the most treasured, is I do have recipes from my great aunt. She was the one that was sort of the biggest cook in our family. And all the recipes from my grandparents and other family members, and I think those are probably the most treasured things, just having those cards with the stains on them and the handwritten notes. It’s just really fun. You feel like you’re cooking with them when you’re using them.

Name one ingredient you used to dislike but now you love.

This is a tough question because I used to dislike everything. I was that kid that only ate grilled cheese, chicken, and peanut butter and jelly for like twenty years. So it’s very surprising now that I will eat everything.

I think one of the main things is tomatoes. I used to hate tomatoes, raw tomatoes. I didn’t like tomato sauce. I would wipe the sauce off of my spaghetti, which horrified my parents. But now, I love fresh tomatoes. I love making sauces.

What are a few cookbooks that make your life better?

I really like Vibrant Food by Kimberly Hasselbrink. It’s really colorful. I want to eat everything when I flip through the pages. It’s just a spectacular book that I think everybody should own.

I love Joy the Baker. She’s one of my favorite bloggers. I love Homemade Decadence, again, really fun and whimsical, and of course, totally makes you hungry when you’re looking at it.

I also love all the Ottolenghi books. I don’t cook from them that often, because all the recipes are really involved, but just such a great source of inspiration and great photography as well.

What song or album just makes you want to cook?

I really like something upbeat when I’m cooking, like Stevie Wonder or Taylor Swift. Anything with a good beat deserves to be in my kitchen.

On Keeping Posted with Liz:

The best way, the first way is my blog, of course, floatingkitchen.net. I post new recipes two to three times a week. So you can check me out there. Instagram is my favorite, so that’s a fun place. I love connecting with people on Instagram.